News marketing is an explosive point of view combined with the practice of Chinese local marketing. In the past five years, news marketing has become the most popular vocabulary in marketing field.

The current has entered a period of excessive communication, new things emerge in an endless stream, new media continue to emerge, the information is growing, the impact of the ads are constantly testing our brain capacity. In the face of



All kinds of advertising baptism, consumers become more mature, consumer habits become more and more personalized. We are increasingly deep into a vicious circle: on the one hand, enterprises need to rely on advertising to open the market; on the other hand


This increase, trust degree, role plummeted. Obviously a fact before us: in fact, rational consumers require operators to provide more than just advertising, also requires more credible and more practical, more



Valuable consumer consultants and solutions; companies need to spread is not just advertising, but a concept, knowledge, experience, the need for more accurate, more effective, more effective to promote the spread of sales. But the conventional



Advertising performance and the way of communication can not effectively solve the problem.

So the urgency of innovation is mentioned in the moment, the innovation in the dissemination of ideas, mode of transmission and dissemination of content, deep processing and high output of existing open source of information, businesses and consumers the depth of communication of high speed



Channel, solve the readability and credibility of advertising, is the only choice to break through the bottleneck of advertising communication.

2001, news marketing — — this with Chinese descent vocabulary, first appeared in the marketing sector. More industry to create a new brand communication model — — “ 1+1” news marketing communication model.